Why this needs addressing
The shared head template hard-cuts every description with printf "%.254s", which can split words. The audit also found generic fallback descriptions repeated across author and tag pages. The live author page /authors/kimberly-quinn/ currently uses the site-wide description and is marked noindex, follow.
Google does not require a fixed meta-description length; it recommends accurate, page-specific, useful descriptions and truncates snippets as needed. The issue is therefore duplication and poor generation, not the number 254 by itself.
Relevant implementation: layouts/partials/site_head.html.
Requested change
- Generate unique, human-readable descriptions for glossary terms, curated resources, author profiles, and tag archives from their actual content/metadata.
- When a fallback truncation is needed, truncate on a word boundary and treat the target as a presentation heuristic, not an SEO rule.
- Escape entities exactly once so literal
“-style output is not emitted.
- Keep deliberate
noindex behaviour for genuinely empty taxonomies/profiles, but do not use the generic site description as their page description.
Acceptance criteria
- Representative descriptions are page-specific, valid HTML attributes, and do not end mid-word.
- Duplicate-description counts for author/tag/resource samples are reduced or explicitly justified.
- Non-English descriptions render the intended characters once.
- Add a build-time check for missing or unintentionally duplicated descriptions on indexable pages.
Reference: https://developers.google.com/search/docs/appearance/snippet
Why this needs addressing
The shared head template hard-cuts every description with
printf "%.254s", which can split words. The audit also found generic fallback descriptions repeated across author and tag pages. The live author page/authors/kimberly-quinn/currently uses the site-wide description and is markednoindex, follow.Google does not require a fixed meta-description length; it recommends accurate, page-specific, useful descriptions and truncates snippets as needed. The issue is therefore duplication and poor generation, not the number 254 by itself.
Relevant implementation:
layouts/partials/site_head.html.Requested change
“-style output is not emitted.noindexbehaviour for genuinely empty taxonomies/profiles, but do not use the generic site description as their page description.Acceptance criteria
Reference: https://developers.google.com/search/docs/appearance/snippet