diff --git a/packages/contentstack/src/hooks/init/opt-in-plugin-guide.ts b/packages/contentstack/src/hooks/init/opt-in-plugin-guide.ts
index 8653eaf390..5626f98e87 100644
--- a/packages/contentstack/src/hooks/init/opt-in-plugin-guide.ts
+++ b/packages/contentstack/src/hooks/init/opt-in-plugin-guide.ts
@@ -3,11 +3,21 @@ import { cliux } from '@contentstack/cli-utilities';
 
 /**
  * Commands whose plugins used to ship bundled with the CLI but are now opt-in.
- * Keyed by oclif topic (the segment before the first `:` in a command id).
+ *
+ * `match` tests the full command id rather than just the oclif topic (the segment
+ * before the first `:`) because not every demoted plugin owns its topic: launch's
+ * commands all share the `launch` topic, but migrate-rte's only command is
+ * `cm:entries:migrate-html-rte` — topic `cm`, which is also used by dozens of
+ * unrelated commands (`cm:stacks:export`, etc.), so it can't be keyed by topic.
  */
-const DEMOTED_PLUGINS: Record<string, string> = {
-  launch: '@contentstack/cli-launch',
-};
+const DEMOTED_PLUGINS: Array<{ match: (id: string) => boolean; label: string; pluginName: string }> = [
+  { match: (id) => id.split(':')[0] === 'launch', label: 'launch', pluginName: '@contentstack/cli-launch' },
+  {
+    match: (id) => id === 'cm:entries:migrate-html-rte',
+    label: 'cm:entries:migrate-html-rte',
+    pluginName: '@contentstack/cli-cm-migrate-rte',
+  },
+];
 
 /**
  * When a user runs a command belonging to a demoted (now opt-in) plugin that
@@ -18,18 +28,19 @@ const DEMOTED_PLUGINS: Record<string, string> = {
 const hook: Hook<'init'> = async function (opts): Promise<void> {
   if (!opts.id) return;
 
-  const topic = opts.id.split(':')[0];
-  const pluginName = DEMOTED_PLUGINS[topic];
-  if (!pluginName) return;
+  const demoted = DEMOTED_PLUGINS.find(({ match }) => match(opts.id as string));
+  if (!demoted) return;
+
+  const { label, pluginName } = demoted;
 
   // If the plugin is already installed, let normal command resolution proceed.
   if (this.config.plugins.has(pluginName)) return;
 
   cliux.print(
-    `\nWarning: "${topic}" is now an opt-in plugin and is not installed, so "${topic}:*" commands are unavailable.`,
+    `\nWarning: "${label}" is now an opt-in plugin and is not installed, so this command is unavailable.`,
     { color: 'yellow' },
   );
-  cliux.print('\nInstall it to enable these commands:', { color: 'yellow' });
+  cliux.print('\nInstall it to enable this command:', { color: 'yellow' });
   cliux.print(`  csdx plugins:install ${pluginName}\n`, { color: 'green' });
 
   this.exit(127);