A marketing copy should not explain that "The Fujoshi Guide to Web Development is an upcoming series of instructional zines about coding”, it should be pointing at someone’s “pain” and show that whatever you’re selling/giving out will make that pain go away or ease it. Think informercials: "does this ever happen to you?"
In this case:
- Lost in a sea of jargon? Our guides give you just enough to navigate without overwhelmign you with it
- Want to grow beyond HTML but don’t know where to go? Let us help you
- Hard time focusing on code? What if it had blorbos?
There is space for also a more “not for fandom but for the audience that cares about fandom learning” explanation, but that is not the main page.
A marketing copy should not explain that "The Fujoshi Guide to Web Development is an upcoming series of instructional zines about coding”, it should be pointing at someone’s “pain” and show that whatever you’re selling/giving out will make that pain go away or ease it. Think informercials: "does this ever happen to you?"
In this case:
There is space for also a more “not for fandom but for the audience that cares about fandom learning” explanation, but that is not the main page.